The Fellowship Welcomes Its Spring 2023 Cohort Of Startups

Keith McMunn, Director of Entrepreneurship

Keith McMunn, Director of Entrepreneurship

Jun 2, 2023

Awesome Inc is thrilled to welcome four new companies into its Fellowship Program. Each of these startups have demonstrated an exceptional level of creativity, innovation, and potential for success. 

Let’s take a closer look at each of these exciting new additions to the program:

Smoove Creations (

  • Smoove Creations is a custom sneaker startup that caters to organizations seeking a distinctive way to reward their employees. Founded by Isaiah Kelly and Vivi McCloy in Louisville, KY, this innovative company combines artistry and footwear to create personalized sneakers that make a lasting impression. Smoove Creations specializes in crafting custom designs that reflect the unique branding and culture of each organization. With meticulous attention to detail and a passion for creativity, they transform sneakers into wearable works of art, and it shows. They’ve already landed deals with organizations like Procter and Gamble and the Cincinnati Bengals. By offering a unique way to reward and recognize employees, Smoove Creations helps organizations foster a sense of pride and camaraderie among their teams. With Isaiah Kelly and Vivi McCloy’s entrepreneurial spirit and dedication to their craft, Smoove Creations is making waves in the custom sneaker industry, and giving employers a new way to show their appreciation. 

Founder Isaiah Kelly pitches his company Smoove Creations at 5 Across Entrepreneur Pitch Competition

Cartoonize My Pet (

  • Cartoonize My Pet is an exciting startup that has introduced an innovative online platform catering to pet lovers around the world. Founded by serial entrepreneur Jennifer Williams, who previously established the successful company Cuddle Clones in Louisville, KY, Cartoonize My Pet takes pet customization to a whole new level. Their platform allows users to design and purchase accessories featuring charming cartoon versions of their beloved pets. Whether it’s a custom phone case, a tote bag, or a cozy blanket, Cartoonize My Pet offers over 1 trillion different options to showcase your furry friend in an adorable and personalized way. Hot off of a 2nd place finish at the April 5 Across competition, Cartoon My Pet is looking to take off. With their expertise in pet-centric businesses and Jennifer Williams’ proven entrepreneurial track record, Cartoonize My Pet is poised to capture the hearts of pet owners seeking unique and whimsical accessories that celebrate their cherished companions.