5 Things I've Learned From Running A Podcast
Hey guys, it’s me, G.
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I’ve been running the Awesome Inc podcast since January 2019. It’s been an enjoyable way to build relationships while growing my audio production abilities. I have a background as a musician, but since I’m not recording guitar parts or traveling, running a podcast has been my creative outlet.
Here are a handful of takeaways from the last two (going on three) years:
1. Know your WHY.
- Yes, I said it… I guarantee as a podcast host, editor, or consumer, you will enjoy and receive more value from a show that knows its mission.
2. Bring out the best in people.
- The world tends to be negative. People often hear more negative than positive. Be intentional with your encouragement.
3. Create a framework for your process.
- At Awesome Inc, we call these playbooks.
Document all steps:
- find guests
- set a recording time
- prep for your recording
- record the episode
- promote the episode
- follow-up with guest(s)
4. Be human! A podcast is a conversation; don’t be robotic.
- The first handful of episodes I was a robot. I’d ask a question, listen to a great response, and follow-up with the next question. I wasn’t connecting.
- Don’t worry about small details like having the perfect email to connect with someone - it doesn’t exist.
5. If it takes less than two minutes, automate it.
- I automate a lot of email templates, copy and paste outlines, and create steps that add value even when they’re reused.